{ BRAND IDENTITY CASE STUDY }
A logo is more than just your business name, it is the beginning of your business brand.
Salty Dawg owners came to Creative Marketing and Design to create their new business brand for a local paddleboard rental company. They were fairly new in town and needed to get a logo so they could start marketing their business. They needed a brand strategy and brand identity, including logo, business cards, rack cards and website.
#1
consultation
We started with a consultation over the phone, they explained their business and how they were going to be different than their competition in town. They also mentioned that they have a Frenchie and they wanted him to be part of their logo. Dogs do ride paddleboards... they just can't paddle!
We started with a simple black and white logo. We wanted to get the design down before we started choosing colors and fonts. I needed them to figure out what image(s) they wanted. Each image was hand-drawn in Illustrator and we test out multiple typography sets.
concepts + mock ups
#2
revisions + color
#3
Once they chose two layouts in the black and white we moved on to trying out colors and different fonts. Salt Dawg Rentals was a beach company, they wanted an old school feel, with an old school California vibe.
#4
create brand identity
Now that the colors and fonts where chosen it was time to incorporate them into Salty Dawg Rentals brand identity. We provided them with a brand guide to allow them to be consistent across all medias and designs. We created their business cards, rack cards and website to mirror the look and feel of their new logo.
